Key performance indicators for improving a CRM implementation
This document analyses the main pros and cons factors in the implementation and configuration of instances of a Customer Relationship Management tool (CRM) in a company, with the purpose of understanding if the establishment of key performance indicators (KPIs) could help achieving a higher success...
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| Format: | conferenceObject |
| Language: | eng |
| Published: |
2018
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| Online Access: | https://ciencia.iscte-iul.pt/id/ci-pub-45402 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/16485 |
| Summary: | This document analyses the main pros and cons factors in the implementation and configuration of instances of a Customer Relationship Management tool (CRM) in a company, with the purpose of understanding if the establishment of key performance indicators (KPIs) could help achieving a higher success rate in its implantation on a new business. |
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