Using deep learning for mobile marketing user conversion prediction

Mobile performance marketing is a growing industry due to the massive adoption of smartphones and tablets. In this paper, we explore Deep Multilayer Perceptrons (MLP) to predict the Conversion Rate (CVR) of mobile users that are redirected to ad campaigns (i.e., if there will be a sale). We analyze...

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Detalhes bibliográficos
Autor principal: Matos, Luís Miguel (author)
Outros Autores: Cortez, Paulo (author), Mendes, Rui (author), Moreau, Antoine (author)
Formato: conferencePaper
Idioma:eng
Publicado em: 2019
Assuntos:
Big Data
Categorical Transformation
Classification
Conversion Rate (CVR)
Mobile Performance Marketing
Multilayer Perceptron.
Ciências Naturais::Ciências da Computação e da Informação
Science & Technology
Texto completo:http://hdl.handle.net/1822/62771
País:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/62771

Texto Completo

http://hdl.handle.net/1822/62771

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