Using deep learning for mobile marketing user conversion prediction

Mobile performance marketing is a growing industry due to the massive adoption of smartphones and tablets. In this paper, we explore Deep Multilayer Perceptrons (MLP) to predict the Conversion Rate (CVR) of mobile users that are redirected to ad campaigns (i.e., if there will be a sale). We analyze...

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Bibliographic Details
Main Author: Matos, Luís Miguel (author)
Other Authors: Cortez, Paulo (author), Mendes, Rui (author), Moreau, Antoine (author)
Format: conferencePaper
Language:eng
Published: 2019
Subjects:
Big Data
Categorical Transformation
Classification
Conversion Rate (CVR)
Mobile Performance Marketing
Multilayer Perceptron.
Ciências Naturais::Ciências da Computação e da Informação
Science & Technology
Online Access:http://hdl.handle.net/1822/62771
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/62771

Internet

http://hdl.handle.net/1822/62771

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