Airbnb customer satisfaction through online reviews
With the development and better access to the Internet, mobile devices and social media, people began to post online their opinions and reviews of products and services. These comments influence new customer buying decisions and qualify companies to gain superior insight into their customers’ experi...
| Autor principal: | |
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2019
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/19160 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19160 |