The art of the deal: Machine learning based trade promotion evaluation
Trade promotions are a complex marketing strategy to drive up sales, involving retailer and consumer dynamics. Furthermore, these events are time-sensitive, influenced by past promotions and both competitor initiatives and responses. In the Consumer Packaged Goods (CPG) sector, the proportion of pri...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Online Access: | https://hdl.handle.net/10216/135889 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/135889 |