Innovation in Trás-os-Montes traditional products: consumer perception about new products derived from alheira
Innovation is a key factor to generate profitability and growth ensuring that companies succeed and remain in the market even in difficult economic and financial periods (Nielsen, 2015). Companies need to be continually innovating to be competitive. In this context, many companies invest in the deve...
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| Other Authors: | , , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10198/17697 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/17697 |