The impact of sustainable marketing techniques adoption on the global marketing strategy in car dealers from district of Porto – Northern Portugal
Today’s consumer is better informed and has an enormous power to disseminate information. Sustainable Marketing emerges, in this context, as an innovative way to do marketing, creating an approach to new consumer demands. It involves long-term, sustainable strategies that truly add value to society,...
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| Format: | article |
| Language: | eng |
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2021
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| Online Access: | http://hdl.handle.net/11328/3380 |
| Country: | Portugal |
| Oai: | oai:repositorio.uportu.pt:11328/3380 |