Internationalization strategies to enter the chinese market in the food & beverage sector
The purpose of this study is to understand what are the key strategies that the Portuguese companies in the Food and Beverage sector should take to enter, successfully, the Chinese market. In the literature review are introduced the main knowledge that Portuguese companies need to acquire before ini...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10071/22529 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/22529 |