Impact of non-commercial recommendations on store attributes salience: an empirical study
The present study aims to investigate the impact of non-commercial recommendation sources on retail store-attributes perceived salience. The study was directed to electronics bricks-and-mortar retail stores. For that purpose, an empirical quantitative study was conducted with face-to-face interviews...
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| Format: | article |
| Language: | eng |
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2019
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| Online Access: | http://hdl.handle.net/10400.26/30642 |
| Country: | Portugal |
| Oai: | oai:comum.rcaap.pt:10400.26/30642 |