The role of e-marketing as in specific contexts of sports tourism

Athletics is a sport that is going through several difficulties in Portugal, essentially at the financial level, since support and sponsorships are less and less, blocking the construction of financial sustainability, which is reflected in a reduction of medals won in international competitions. Thu...

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Detalhes bibliográficos
Autor principal: Coutinho, Daniela (author)
Outros Autores: Sousa, Bruno (author), Fernandes, Paula O. (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2021
Assuntos:
Texto completo:http://hdl.handle.net/10198/24034
País:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/24034