Stream IMC - how to leverage sogrape´s wine business in the Uk: promotion
The aim of this individual assignment was to determine the most appropriate brand activations (including promotions, such as trade promotions and consumer promotions) to be utilized in the re-launch of the Casa Ferreirinha fine wines -Vinha Grande, Callabriga and Quinta da Leda. As one of the main o...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10362/139933 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/139933 |