Stream IMC - how to leverage sogrape´s wine business in the Uk: promotion

The aim of this individual assignment was to determine the most appropriate brand activations (including promotions, such as trade promotions and consumer promotions) to be utilized in the re-launch of the Casa Ferreirinha fine wines -Vinha Grande, Callabriga and Quinta da Leda. As one of the main o...

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Bibliographic Details
Main Author: Domingos, Catarina Ribeiro Agostinho Gomes (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Marketing
Integrated marketing communications
B2c marketing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/139933
Country:Portugal
Oai:oai:run.unl.pt:10362/139933

Internet

http://hdl.handle.net/10362/139933

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