"Machines to generate desire": Avant-garde Manifestos and Guerrilla Advertising

The association between the avant-garde and advertising is longstanding and bidirectional. Advertising, after all, is one of the “shocks” of modernity described by Walter Benjamin in his writings on Baudelaire. Avant-garde art reproduces the primary urban shock effects of crowds, advertisements, and...

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Detalhes bibliográficos
Autor principal: Hanna, Julian (author)
Formato: article
Publicado em: 2013
Assuntos:
Texto completo:http://hdl.handle.net/10451/7909
País:Portugal
Oai:oai:repositorio.ul.pt:10451/7909