"Machines to generate desire": Avant-garde Manifestos and Guerrilla Advertising
The association between the avant-garde and advertising is longstanding and bidirectional. Advertising, after all, is one of the “shocks” of modernity described by Walter Benjamin in his writings on Baudelaire. Avant-garde art reproduces the primary urban shock effects of crowds, advertisements, and...
Autor principal: | |
---|---|
Formato: | article |
Publicado em: |
2013
|
Assuntos: | |
Texto completo: | http://hdl.handle.net/10451/7909 |
País: | Portugal |
Oai: | oai:repositorio.ul.pt:10451/7909 |