Philip Morris international delivering a smoke-free future - launching a product in a highly regulated environment

The work project consists of a case study, teaching note and project evaluation report on Philip Morris International’s mission of delivering a smoke-free future. The case study presents the company’s transformation and introduces PMI’s next-generation product IQOS that is said to have the potential...

ver descrição completa

Detalhes bibliográficos
Autor principal: Avondo, Timothy (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
International business
Strategy
Sustainability
Competitive advantage
Social impact
Corporate social responsibility
Sdg
Sustainable development
Disruptive innovation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/145510
País:Portugal
Oai:oai:run.unl.pt:10362/145510

Texto Completo

http://hdl.handle.net/10362/145510

Registros relacionados