Philip Morris international delivering a smoke-free future - launching a product in a highly regulated environment

The work project consists of a case study, teaching note and project evaluation report on Philip Morris International’s mission of delivering a smoke-free future. The case study presents the company’s transformation and introduces PMI’s next-generation product IQOS that is said to have the potential...

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Bibliographic Details
Main Author: Avondo, Timothy (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
International business
Strategy
Sustainability
Competitive advantage
Social impact
Corporate social responsibility
Sdg
Sustainable development
Disruptive innovation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/145510
Country:Portugal
Oai:oai:run.unl.pt:10362/145510

Internet

http://hdl.handle.net/10362/145510

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