Philip Morris international delivering a smoke-free future - launching a product in a highly regulated environment

The work project consists of a case study, teaching note and project evaluation report on Philip Morris International’s mission of delivering a smoke-free future. The case study presents the company’s transformation and introduces PMI’s next-generation product IQOS that is said to have the potential...

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Detalhes bibliográficos
Autor principal: Avondo, Timothy (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
International business
Strategy
Sustainability
Competitive advantage
Social impact
Corporate social responsibility
Sdg
Sustainable development
Disruptive innovation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/145510
País:Portugal
Oai:oai:run.unl.pt:10362/145510
Descrição
Resumo:The work project consists of a case study, teaching note and project evaluation report on Philip Morris International’s mission of delivering a smoke-free future. The case study presents the company’s transformation and introduces PMI’s next-generation product IQOS that is said to have the potential to be less harmful than conventional cigarettes. The teaching note focuses on the impact of regulators on heated tobacco products. The evaluation report analyzes and provides recommendations for PMI’s main challenges: widespread mistrust from stakeholders and lack of awareness for IQOS.

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