Philip Morris international delivering a smoke-free future - launching a product in a highly regulated environment

The work project consists of a case study, teaching note and project evaluation report on Philip Morris International’s mission of delivering a smoke-free future. The case study presents the company’s transformation and introduces PMI’s next-generation product IQOS that is said to have the potential...

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Bibliographic Details
Main Author: Avondo, Timothy (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
International business
Strategy
Sustainability
Competitive advantage
Social impact
Corporate social responsibility
Sdg
Sustainable development
Disruptive innovation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/145510
Country:Portugal
Oai:oai:run.unl.pt:10362/145510
Description
Summary:The work project consists of a case study, teaching note and project evaluation report on Philip Morris International’s mission of delivering a smoke-free future. The case study presents the company’s transformation and introduces PMI’s next-generation product IQOS that is said to have the potential to be less harmful than conventional cigarettes. The teaching note focuses on the impact of regulators on heated tobacco products. The evaluation report analyzes and provides recommendations for PMI’s main challenges: widespread mistrust from stakeholders and lack of awareness for IQOS.

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