Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness?
This research contributes to the understanding of sustainable brands loyalty by evaluating con sumers’ perceptions of different communication tools. An online consumer survey collected 441 valid responses and partial least square structural equation modeling was applied to analyze data. Results reve...
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| Format: | article |
| Language: | eng |
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2021
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| Online Access: | http://hdl.handle.net/10400.8/5861 |
| Country: | Portugal |
| Oai: | oai:iconline.ipleiria.pt:10400.8/5861 |