Young women and their role in sustainable fashion: consumer awareness and education and their influence in sustainable purchase habits

The present research paper was conducted with the goal of studying how young women interact with Sustainable Fashion, regarding both their level of knowledge and interest concerning the existing options when acquiring clothing items. Young women are a promising target for SF, showing interest in bot...

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Bibliographic Details
Main Author: Madeira, Sara Afonso (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Marketing
Sustainability
Consumer behavior
Fashion
Greenwashing
Sustainable fashion
Fast Fashion
Management
Consumer education
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/138974
Country:Portugal
Oai:oai:run.unl.pt:10362/138974

Internet

http://hdl.handle.net/10362/138974

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