How social media affects the purchase intentions of female consumers in Macao: watching beauty and cosmetics product experience videos on YouTube
YouTube has become increasingly popular for marketing purposes. As corporate and user-generated content is widely available on this platform, beauty-related professionals need to understand how to create videos that make their products more appealing and stand out from the clutter. In this study, we...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10400.14/39263 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/39263 |