Poder de uma micro-influenciadora de lifestyle na mudança do comportamento dos seguidores no Instagram e Youtube
The power of a digital influencer on multiple digital platforms is very important for all digital marketing entities. It is increasingly evident that consumers trust the opinions and advice of common people more than the brands themselves. Therefore, micro-influencers are a strong bet of communicati...
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| Format: | masterThesis |
| Language: | por |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.22/19553 |
| Country: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/19553 |