APA (7th ed.) Citation

Bilro, R. G., Serras, S., Cavalinhos, S., Miguel, L., & Marques, S. (2022). How cool is to be engaged with Drunk Elephant? An analysis of usergenerated content campaigns on Instagram.

Chicago Style (17th ed.) Citation

Bilro, R. G., S. Serras, S. Cavalinhos, L. Miguel, and S. Marques. How Cool Is to Be Engaged with Drunk Elephant? An Analysis of Usergenerated Content Campaigns on Instagram. 2022.

MLA (8th ed.) Citation

Bilro, R. G., et al. How Cool Is to Be Engaged with Drunk Elephant? An Analysis of Usergenerated Content Campaigns on Instagram. 2022.