Auditoria à marca : canal de entretenimento Sport TV

Mestrado em Marketing

Bibliographic Details
Main Author: Ucha, Martim das Neves Costa (author)
Format: masterThesis
Language:por
Published: 2021
Subjects:
Auditoria à Marca
Capital da Marca Centrado no Cliente
Sport TV
notoriedade da marca
imagem da marca
elementos da marca
programas de marketing
associações secundárias
Brand Audit
Customer-Based Brand Equity
branding
brand awareness
brand associations
brand elements
marketing programs
secondary associations
Online Access:http://hdl.handle.net/10400.5/21131
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/21131

Internet

http://hdl.handle.net/10400.5/21131

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