Customer journey: a customer experience and decision making tool in the e-commerce context
The subject of Customer Experience has been getting greater projection as consumers are getting more informed, demanding and attentive to their surroundings and so businesses from all industries have felt the urgency to work on this aspect. Particularly in the Continente Online context, the need to...
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| Format: | masterThesis |
| Language: | eng |
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2016
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| Online Access: | http://hdl.handle.net/10071/11128 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/11128 |