Modeling eye movements during decision making: a review

This article reviews recent advances in the psychometric and econometric modeling of eye-movements during decision making. Eye movements offer a unique window on unobserved perceptual, cognitive, and evaluative processes of people who are engaged in decision making tasks. They provide new insights i...

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Bibliographic Details
Main Author: Wedel, Michel (author)
Other Authors: Pieters, Rik (author), Lans, Ralf van der (author)
Format: article
Language:eng
Published: 2022
Subjects:
Online Access:http://hdl.handle.net/10400.14/38469
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/38469