Consumer-brand engagement on Instagram
Social media has been subject to an increasing number of studies. Although there is empirical research on consumer–brand interaction on social media, such as on Facebook, there is still a lack of studies on other SNS. As a marketing tool that allows brands to connect and engage with their consumers,...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://hdl.handle.net/10400.14/28022 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/28022 |