Enhancing bank direct marketing through data mining
The financial crisiscreated pressure on banksdue to credit restriction, increasing competition for deposits retention and demanding efficiency improvements of direct marketing campaigns. Our research conducted a data mining project on direct marketing campaigns for depositssubscriptionsby using rece...
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| Outros Autores: | , |
| Formato: | conferencePaper |
| Idioma: | eng |
| Publicado em: |
2012
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/1822/21409 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/21409 |