Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent

Most business enterprises are small and medium-sized enterprises (SMEs), and many of them are without a human resource and recruitment department. Thus, one of the challenges that organizations currently face is to find a strategy to retain and attract talent. To overcome this difficulty, enterprise...

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Bibliographic Details
Main Author: Monteiro, Beatriz (author)
Other Authors: Santos, Vasco (author), Reis, Isabel (author), Sampaio, Marta (author), Sousa, Bruno (author), Martinho, Filipa (author), Sousa, Maria José (author), Au-Young-Oliveira, Manuel (author)
Format: article
Language:eng
Published: 2020
Subjects:
employer branding
talent attraction
talent retention
talent management
Online Access:http://hdl.handle.net/11110/1989
Country:Portugal
Oai:oai:ciencipca.ipca.pt:11110/1989

Internet

http://hdl.handle.net/11110/1989

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