Tone of mass media news affect pledge amounts in reward crowdfunding campaign
We study whether the tone of the daily news in mass media, used as a proxy for market sentiment, affects the typical daily pledge amount in reward crowdfunding campaigns. Based on unique data from over 350,000 pledges in reward crowdfunding campaigns in over 2,600 cities in Brazil, we find that mark...
| Autor principal: | |
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| Outros Autores: | , , |
| Formato: | workingPaper |
| Idioma: | eng |
| Publicado em: |
2022
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/1822/75887 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/75887 |