Tone of mass media news affect pledge amounts in reward crowdfunding campaign

We study whether the tone of the daily news in mass media, used as a proxy for market sentiment, affects the typical daily pledge amount in reward crowdfunding campaigns. Based on unique data from over 350,000 pledges in reward crowdfunding campaigns in over 2,600 cities in Brazil, we find that mark...

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Bibliographic Details
Main Author: Mendes-da-Silva, Wesley (author)
Other Authors: Felipe, Israel José dos Santos (author), Leal, Cristiana Cerqueira (author), Aguiar, Marcelo Otone (author)
Format: workingPaper
Language:eng
Published: 2022
Subjects:
Online Access:http://hdl.handle.net/1822/75887
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/75887