The effects of celebrity endorsement on the consumers’ perceptions towards global brands
Brands are those lifestyles which consumers chose to buy in order to gain the value offered by the company, in order to be part of the community created through the brand equity elements and validated in the purchase of the products. Companies have understood how important it is to build a strong br...
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| Format: | masterThesis |
| Language: | eng |
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2016
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| Online Access: | http://hdl.handle.net/10400.8/2306 |
| Country: | Portugal |
| Oai: | oai:iconline.ipleiria.pt:10400.8/2306 |