Booking.com customer based equity model case study what motivates customers to use booking.com besides the online rates?
The present work studied the brand equity of Booking.com following the Keller’s Customer Based Brand Equity model. Booking.com is one of the main players within the Online Travel Industry, in particular the Online Travel Agencies, which is why it was chosen for an analysis to understand the percepti...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10362/106991 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/106991 |