| Resumo: | The topic of this dissertation concerns the development and internationalization of Rural Tourism (specifically Tourism in Rural Area (TRA) and in Manor House Tourism (MHT) accommodation), in a specific region of Portugal - the Inland North and Centre of Alentejo (INCA), focusing in particular on the role played by visitors living in Brazil (Brazilian tourists). This research project aimed to study under what ways, means and arguments visitors coming from Brazil (Brazilian tourists) can be enhanced as customers to Rural Tourism in INCA region. The methodology applied considered the analysis of a Case Study regarding TRA and MHT establishments in the INCA Region, using semi-structured interviews and questionnaires. This methodology research allowed the comprehension of which attributes Brazilian tourists most value in a rural stay in Portugal and their motivations for taking here the holidays. This study showed that Brazilian tourists can contribute to the development and internationalization of Rural Tourism in this particular region, but not in a mass and generalized way. Many of them value certain features in a tourist destination that are possible to find in the studied area. Given the nature of Rural Tourism establishments in this region, many are not prepared to receive this public, requiring, therefore, several stakeholders to work together to select an appropriate and sustainable development strategy. In addition, this study incites other researchers to work on the potential of this specific Alentejo region, the INCA region, to become a strong brand mark.
|
|---|