A Data-Driven Approach to Predict the Success of Bank Telemarketing

We propose a data mining (DM) approach to predict the success of telemarketing calls for selling bank long-term deposits. A Portuguese retail bank was addressed, with data collected from 2008 to 2013, thus including the effects of the recent finan- cial crisis. We analyzed a large set of 150 feature...

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Bibliographic Details
Main Author: Moro, Sergio (author)
Other Authors: Cortez, Paulo (author), Rita, Paulo (author)
Format: article
Language:eng
Published: 2014
Subjects:
Bank deposits
Telemarketing
Savings
Classification
Neural Networks
Variable selection
Ciências Naturais::Ciências da Computação e da Informação
Science & Technology
Online Access:http://hdl.handle.net/1822/30994
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/30994

Internet

http://hdl.handle.net/1822/30994

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