How far perceived quality and satisfaction are important for customer brand loyalty? The case of the portuguese mobile market
This paper aims to analyze the importance of quality and customer satisfaction in the Portuguese mobile market as variables leading to customer loyalty. Several attitudinal and behavioral drivers of brand loyalty were examined, as well as the possible relationship between them and how they impact in...
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| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/11328/4036 |
| País: | Portugal |
| Oai: | oai:repositorio.uportu.pt:11328/4036 |