The impact of retailtainment on purchase intentions
Entertainment in retail – retailtainment - has been taking the retail industry by storm in the last twenty years. Professionals in this area have understood that the right use of decoration, lights, sound, scents, unique experiences and entertainment options influences the customer’s mood, which in...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10071/24613 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/24613 |