Field lab SME competitiveness - internationalization strategy

or the completion of the Work Project, an In-Depth Analysis was conducted. The ultimate purpose was to thoroughly analyze Norway, as a potential country to internationalize to. For that analysis, four dimensions were considered and studied – the quality of contacts in the country, the market sales p...

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Detalhes bibliográficos
Autor principal: Fortunato, Carolina Amaral Cabrita Ramalhão (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Internationalization
Strategy
Small medium enterprise
Consumer electronics
Norway
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/104496
País:Portugal
Oai:oai:run.unl.pt:10362/104496
Descrição
Resumo:or the completion of the Work Project, an In-Depth Analysis was conducted. The ultimate purpose was to thoroughly analyze Norway, as a potential country to internationalize to. For that analysis, four dimensions were considered and studied – the quality of contacts in the country, the market sales potential, the competitive environment and the market entry conditions. So as to make a sustained decision, a framework was developed in order to compare the five countries and understand which one would be the most promising for EGG Electronics.

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