Business Intelligence Applied to Sentiment Analysis in a Higher Education Institution

Social media allows institutions to not only publicize their work and get feedback from the community about it, but also to keep in touch with their alumni network and foster conversations between the academic community. While sentiment analysis allows a better understanding of what is being said ab...

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Bibliographic Details
Main Author: Varela, Bruno dos Santos (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Business intelligence
Sentiment analyses
Social media
Digital marketing
Text mining
Higher education institutions
Information behaviour
Social data
Online Access:http://hdl.handle.net/10400.26/38972
Country:Portugal
Oai:oai:comum.rcaap.pt:10400.26/38972

Internet

http://hdl.handle.net/10400.26/38972

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