Marketing-Mix metamorphosis and new trusted business practices
This chapter discusses the impact on the marketing-mix due to the confluence of the internet of things and the internet of value which seems to be made possible by the blockchain technology. This “perfect storm” induces a vortex of reliability and business trust between people (“peer-to-peer”) and m...
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| Format: | bookPart |
| Language: | eng |
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2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.15/3933 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipsantarem.pt:10400.15/3933 |