DCK Boardshorts : competitive advantage through hybrid strategy implementation in the Portuguese Swimwear Industry

The thesis hereby presented aims to analyze the implications and challenges faced by the Portuguese company DCK due to the implementation of a hybrid strategy and how it fits into future business plans. This case study enables students to apply fundamental frameworks and concepts of strategy to a re...

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Bibliographic Details
Main Author: Paula, Leonor Forjaz de Lacerda Gomes de (author)
Format: masterThesis
Language:eng
Published: 2017
Subjects:
Resource-based view
Dynamic capabilities
Hybrid strategy
Competitive advantage and DCK Boardshorts
Teoria baseada nos recursos
Capacidades dinâmicas
Estratégia híbrida
Vantagem competitiva
DCK Boardshorts
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/22029
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/22029

Internet

http://hdl.handle.net/10400.14/22029

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