Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan
EDU digitalis currently struggling with its internationalization process, generating profits and being established in the African market. The goal of this study is to analyze the global readiness of the firm and to evaluate new markets. The assessment was made through a Country Clustering and Rankin...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10362/123291 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/123291 |