Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan

EDU digitalis currently struggling with its internationalization process, generating profits and being established in the African market. The goal of this study is to analyze the global readiness of the firm and to evaluate new markets. The assessment was made through a Country Clustering and Rankin...

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Bibliographic Details
Main Author: Bilelo, Ana Marta Mendão (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Internationalization
Strategy
Elearning
Lms
Sweden
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/123291
Country:Portugal
Oai:oai:run.unl.pt:10362/123291

Internet

http://hdl.handle.net/10362/123291

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