Developing marketing capabilities through export commitment and innovativeness

This research examines how marketing capabilities, technological capabilities, and organizational innovation influence export performance. More specifically, we examine the impact of marketing and technological capabilities on organizational innovation and the influence of organizational innovation...

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Bibliographic Details
Main Author: Malva, Madalena (author)
Other Authors: Vicente, Margarida (author), Antunes, Maria José (author)
Format: conferenceObject
Language:eng
Published: 2017
Subjects:
Marketing capabilities
Technological capabilities
Organizational innovation
Export performance
Online Access:http://hdl.handle.net/10400.19/4389
Country:Portugal
Oai:oai:repositorio.ipv.pt:10400.19/4389

Internet

http://hdl.handle.net/10400.19/4389

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