All About Feelings? Emotional Appeals as Drivers of User Engagement With Facebook Posts
Political campaigns routinely appeal to citizens’ emotions, and there is evidence that such appeals influence political behaviour. Social media, an important arena through which political actors communicate with voters, provide a rich source of data for investigating not only which communication str...
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| Format: | article |
| Language: | eng |
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2022
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| Online Access: | https://doi.org/10.17645/pag.v10i1.4758 |
| Country: | Portugal |
| Oai: | oai:ojs.cogitatiopress.com:article/4758 |