Shaping customer engagement, repurchase intention and positive word-of-month in omnichannel retailing context
A seamless experience across different channels is a present challenge for all brands. Omnichannel is shaping customers' needs and expectations, brands must evolve their efforts to engage and empower their customers across several channels. The aim of this dissertation is to provide insights on...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10071/21166 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21166 |