How advertising works
Advertising, considered since ever as an intentional act of speech carried out by a transmitter and performed by the professional mediation of advertiser, emerges as the result of a strategic action with a pragmatic and very clear purpose: placing a brand in the consumer’s memory. In this context, a...
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| Other Authors: | , |
| Format: | bookPart |
| Language: | eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.21/11137 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipl.pt:10400.21/11137 |