The impact of new retail trends in the context of convenience stores
The convenience retailing sector is being challenged with the threat of new formats from existing competitors, a downward trend in demand and a new type of customer, which is more demanding, empowered and informed. The purpose of this thesis is to study how the newest trends in retail can be adapted...
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| Format: | masterThesis |
| Language: | por |
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2018
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| Online Access: | http://hdl.handle.net/10071/18445 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/18445 |