Strategies to refrain reputation crisis during online firestorms in social media
Purpose – Online firestorm, a relatively new phenomenon, has drawn the attention of academia due to its harmful effects. The present paper aims to provide a comparative overview with respect to the employment of two different crisis communication strategies (CCS), namely corrective action vs. apolog...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2021
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/23431 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/23431 |