Adapting to the new sporting goods market era: Adidas differentiation in digital retail

The following Equity Research accesses Adidas AG, the largest sportswear company in Europe. The analysis explores the arguments for a BUY recommendation that resulted from a Discounted Cash Flow valuation with a target price of €275.1. To forecast Adidas AG's Free Cash Flows, the firm's hi...

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Bibliographic Details
Main Author: Barbosa, Duarte Latino Tavares (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Online Access:http://hdl.handle.net/10362/144719
Country:Portugal
Oai:oai:run.unl.pt:10362/144719