Strategic impact of social media in tourism
The main objectives of this dissertation are to find out if Social Media has any impact in Tourism, to determine what tourists’ perceived benefits of using social media when taking trips are, and to ascertain if there is any strategic opportunity for value creation for the tourist. A Social Media va...
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| Format: | masterThesis |
| Language: | eng |
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2015
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| Online Access: | http://hdl.handle.net/10400.14/17384 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/17384 |